What makes a company a “magnet” for people?
At MAGNETI 2026 in Varenna, Andrea Appiani, HR Director at M.S.Ambrogio, and Giacomo Sangalli, representing the third generation of the family that leads the company, joined a conversation about a challenge facing many long-established businesses today.

How do you retain the expertise already within a company while bringing in new skills and perspectives? How can knowledge and values pass from one generation to the next without turning tradition into a constraint? And what makes people choose to build their future in a company when opportunities increasingly have no borders?

One point clearly emerged from the discussion: #attraction and #retention are two sides of the same challenge. Today, attracting people is about much more than individual benefits. It is about the culture a company is able to build: creating space for genuine dialogue between generations whose needs and priorities may differ, listening to those differences and allowing knowledge, experience and new perspectives to circulate in both directions.

When that exchange works, different generations do more than work alongside one another. They create fertile ground for people to take root, grow and keep the company moving forward.

Thank you to CONFINDUSTRIA LECCO E SONDRIO and CONFINDUSTRIA COMO Young Entrepreneurs Group for inviting us to be part of such an interesting evening of discussion and exchange.

#MSAmbrogio #MAGNETI2026 #Manufacturing #People #Skills